Colors have meaning. Professional web designer understand the psychology of color and the use of white space to best project the image your audience wishes to see. (For example, try not to use the color red on a financial site.)

Psychology of color

Color selection is a very important element in your web image because colors have an effect on your visitors before they begin to read the content of your web site. Thus, it is very important for you to consider your target audience, the psychology of color, and the corporate image you wish to project - BEFORE you make your own web site.
When color is used correctly, it can add impact and clarity to your message and highlight important points. When color is used incorrectly, it can compromise your message and confuse your target audience.

• Color can work for your web site and printed materials in various ways:

• Color emphasizes, highlights, and leads the eye to important points or links.

• Color identifies recurring themes (i.e. titles and subtitles are usually the same colors).

• Conversely, color can differentiate, such as different colors in pie charts and bar graphs.

• Color symbolizes and triggers emotions and associations.

The interpretation of a color depends on culture, profession, and personal preference. In general, the colors red, orange, and yellow are "exciting" colors and the colors purple, blue, and green are "calming" colors.

The type of profession you are practicing also influences what colors you will select for your corporate image. The following table shows just a few examples of how the same colors are interpreted in different professions:

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