Search engine optimization

or Web site promotion, is simply the placement of your web site in major search engines and directories, so that when browsers conduct a search for a product or service such as yours, your web site appears in the top results.

Since most people give up on a search if they don't find what they're looking for in the first three pages of the search engine results, your web site needs to get ranked in those top three pages—and the higher, the better.
Search engine marketing - resources

Web Site Traffic depends on these results and it is the key for success!

• provide a high quality, rich site with lots of content
• think about the keywords that people are likely to type in search when they look for your site and use those words within your text
• get other more established and high quality sites a link exchange with you
• use clear, easy to understand language
• use descriptive names on links to pages within your site
• make sure that title tag and meta tags in your pages are optimized
• offer a site map that points users to all the important parts of your site

Search engine marketing - resources

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