Link Exchange

Almost all the major search engines factor into their rankings some measure of the number and quality of other sites that link to yours. That's a reflection of their belief that good web sites don't link to other web sites that are worthless.

If lots of high quality sites link to your site, the chances are that you have a better site than one without any incoming links. Of course, you might be comparing your well-established site to a brand new site no one knows about yet, but over time, it seems to work out that better sites have more incoming links. And all other things being equal, a site with a lot of incoming links will be ranked higher by the search engines than a site with fewer incoming links. And a site with no incoming links may be dropped entirely from some search engines.

Try to obtain links from web sites that complement yours but that don't compete with you. Investigate directories that list sites in your line of business. And be prepared to offer to link back to those sites in return for a link from them to you.

Search engine marketing - resources

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