Optimizing for the Content

The web content on your page is very important in order to achieve better search engine listings.

Your web site needs to have at least 200 words of keyword-rich text per page. Search engines determine what your web page is about based on the words you use on the page. A page that's mostly product photos may be very meaningful to someone shopping for those items. But the search engines have no way of understanding what's in those pictures—they need text content to do their jobs.

Your text needs to use the keywords that people will search for. If you're credit company and your site talks at length about "refinancing", "mortgage loan", "home loan", and "equity loan", the search engines will understand that your site is about those terms. But if someone searches for "online casino," your site won't show up unless you use that phrase on your site, too.

This text should include your most important keyword phrases, but should remain logical & readable

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